In In Entertainment, we can see theme parks, movies

In order
to be successful in any field, professionals have to stay ahead of the curve;
though in architecture nowadays, technology progresses so quickly that it’s
difficult to be on the front lines. Each day, with the advancement of
technology, the level and manner of interacting architectural spaces varies
with their audiences. One day, we are witnessing the expansion of virtual
reality, and another day we see an augmented reality that changes the type of
engagement of the audience with its surroundings. In all this, it tries to make
the audience experience new space and conditions that did not exist before and
actually, make an immersive experience for them.

An
immersive experience is defined as an imaginative environment in which the user
is fully surrounded, it seems to be inside and part of it. This term is
associated with a technological environment that manages user senses such as
augmented reality (AR), virtual reality (VR), and mixed reality (MR).

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Augmented
reality and virtual reality at first, may seem
similar, but they’re actually quite different. The Virtual Reality is a fully simulated environment, whereas Augmented
Reality adds a computer-generated layer to our existing environment.

In Virtual Reality we
transported into unbuilt designs and foreign lands and by developing technology,
scientists and designers in virtual reality (VR) field try to make this
experience for users more effective and closer to reality.

Nowadays
we are facing to immersive in different aspects of our life and surrounding
architectural spaces. For example, in the education
field, we are seeing that by pulling digital
elements into the classroom with mixed reality or
transforming the learning environment with virtual reality. For example,
exploring the surface of Mars as part of a science lesson. In art, we have
contemporary art that is designed to surround the visitor. Immersive
experiences can be accomplished without technology as art can transform reality
on its own. In Entertainment, we can see theme parks, movies and games that
completely surround you. This includes pervasive games that
draw virtual elements into the real world. In theory, movies could also occur
in the real world. In summary, we also have more examples in fields such as restaurants,
events, fitness, efficiency, productivity and etc.

As well as, Augmented Reality (AR)
experiences lets architects, engineer constructors, tourists and
marketing activists and
interior designers to add a layer of visualization on top of the real world. We
can use it when we have the real environment as the basic layer.

With the technology boom and extending it in the architectural
environment, architects will inevitably have to work alongside not only techies
but scientists too if they want to stay in the game.

 

Many of us have probably used the Augmented Reality (AR)
on a regular basis or today it is part of our everyday experiences, perhaps
without realizing it. We can observe it in several apps like Snapchat that
allow us to masks that appear to be on our face when we move our head using AR
technology to entertain us. And do not let the Face Swap Live come out that has
become funny/terrible movies and behavioural patterns among users.

But AR is more than a collapse in the digital marketing
world, and some companies realize that they can be profitable to use technology
to boost their business in ways that are undoubtedly super-fun.