INTRODUCTION recent study shows that 64% of consumers prefer

INTRODUCTION

We
live in a mobile age and so should your brand. People get the information they
need to conduct their daily lives from the Internet – typically from their mobile
devices. A recent study shows that 64% of consumers prefer to buy from brands that
are visible and can be contacted online.

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An
online presence is simply the representation of your brand on the Internet and
for your brand to be well represented and visible, it is crucial to build a
thriving online presence that works for the mobile users. Here are a few
mediums for building an online presence for your brand.

 

You Need A Website That
Is Mobile Device And User Friendly

A website is a must. It provides quick access to key information
that your potential customers need in order to use your services. A
professional website also increases your credibility and encourages the trust
of potential customers. Where applicable, ensure the website has a blog section
and write interesting, valuable and entertaining blog posts that positions your
brand as a thought leader in the industry. Research shows that over 90% of
consumers prefer to get information from a brand’s website rather than a social
media page.

Create Interesting Content
And Video for Social Media

As well as your website, your social media platforms can also be
used to build an online social media presence. Social media is still a very
powerful tool; it allows you engage with potential customers and share content
easily. Video and live streaming are dominating the social media ecosystem.

People love live visuals and connecting on devices. According to
Wordstream.com, video drives a 157% increase in organic traffic from search
engine result pages, and video on a landing page can increase conversion by 80%
or more. There’s really no limit when it comes to the kind of content you
share, make sure to share content on popular sites such as Instagram, Twitter,
YouTube and Facebook and provide links to them on your website to encourage
website visitors to follow you and like your business page. Use hashtags to
maximize exposure to further build your online presence.

A Branded Email
Newsletter

Email Marketing remains one of the most effective ways to reach
your customers. A monthly email newsletter builds brand awareness. Research has
shown that Email Marketing outperforms social media as a marketing tool. A
branded email address should be used, as survey shows that consumers would
trust a company-branded email address more than a free email address.

CONCLUSION

Today,
everyone is going mobile. Build your online presence with a mobile-oriented well-designed
website, with easy navigations and a simple integrated payment system where
necessary, interesting videos and content on all social media platforms and an
email campaign that links to your website.